Esra Topcuoglu, Ph.D.

Phone:

765-455-9402

Email:

estopcu@iu.edu

Campus:

IU Kokomo

Biography

Education:

Ph.D. in Hospitality administration with major in marketing, University of Nevada Las Vegas

MBA, Bahcesehir University, Turkey

B.A., Italian Language and Literature, Ankara University, Turkey

Area of Expertise:

• Customer Behavior in Hospitality Marketing
• Sales and Management of Meetings & Events
• Hotel Business-to-Business Sales 

Research Interests:

• Marketing Communications Effectiveness
• Sustainability Practices in Hotel Industry
• Customer Behavior in B2B Professional Sales

Publications:

• Shulga, L. V., Busser, J.A., Topcuoglu, E., & Molintas, D. H. (2023). Internal Branding: Role of a Co-Created Corporate Event Message. Event Management, 27(2), 301-319.
• Topcuoglu, E., Kim, H., Kim, S., & Kim, S. (2022). Green Message Strategies and Green Brand Image in a Hotel Context. Journal of Hospitality Marketing & Management, 31(3), 311-325.
• Kim, H., Rhou, Y., Topcuoglu, E., & Kim, Y. G. (2020). Why Hotel Employees Care About Corporate Social Responsibility (CSR): Using Need Satisfaction Theory. International Journal of Hospitality Management ,87,
• Sahin, S., Baloglu, S., & Topcuoglu, E. (2020). The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments. Cornell Hospitality Quarterly, 61(4), 443-460.