Choosing a minor can help you to specialize your studies, and open additional doors for your future after you graduate. Adding a minor in sport marketing and management from Indiana University Kokomo is an excellent way to tailor a career path, and enhance your understanding of a variety of fields.
This 18-credit hour marketing and management minor provides students with a foundational understanding of management theory, and how sport marketing activities and strategies contribute to business success. Upon completion of the minor, students will be able to apply marketing and management theory to identify opportunities and solve problems faced by organizations in a variety of contexts.
The minor is open to all current IU Kokomo students who have a minimum 2.0 cumulative GPA. It is also open to graduates and community members who have a B.A. or B.S. degree with a minimum 2.0 cumulative GPA.